Three great start-up brand names along new trends.

3 innovation and digital news in 1 minute. Every Monday. Episode 416.

AI-powered media asset management — Air.

Air is a New York-based startup that offers a cloud-based media asset management platform. The company provides AI-powered tools for organising, searching, and collaborating on digital content. Air’s platform is used by marketing teams, creative agencies, and media companies to streamline workflows. Opinion: Air taps into the growing demand for AI-driven content management, especially as businesses handle increasing volumes of digital media. Themselves potentially produced by AI at scale. The platform’s ability to enhance collaboration and efficiency makes it attractive to creative teams.

Air, an ambitious name (air.inc is the url).

Test and monitor Gen AI applications — Gentrace.

Gentrace is a San Francisco based company, a developer platform for testing and monitoring generative AI applications. A tool called “Experiments” — enabling a collaborative LLM product testing environment, beyond engineering teams. Opinion: Gentrace offers a platform and a single interface for 1/ Evaluation 2/ Experiments beyond engineering teams 3/ reporting (in dashboards for comparison) and 4/ tracing. $14m funding, a small investment, but a high attention on testing and monitotring of AI-Agents.

Explicit name Gen for Gen AI and Trace for tracing. Good luck Gentrace.

Crypto to real world money — Deblock.

Deblock is London-based and offers a crypto wallet and a bank account in one. It allows to spend cryptos like you would spend Euros or US Dollars, like to pay rent or coffee. Cryptos and Euros can both be deposited and exchanged for each other. Opinion: A recent investment of $28m by Headline VC. Very active in France, in Paris with a billboard campaign on the Metro, saying it all “List of current account with cryto — …” says the ad. And as alwyas many followers on X (>82.000) for a young company. Crypto happens on X!

Deblock — a great name that says it all!