Round and round… something big happens in circular fashion!
3-in-1: 3 digital news in 1 minute. On Monday. Episode 230
Discover 3 original digital news, invest one minute and be a better professional!
News 1: Looop by H&M — a loop of clothes
The in-store recycling system in one Stockholm H&M store disassembles and assembles old garments by cleaning, shredding and spinning them into new yarn — without using water or toxic chemicals. Only some sustainably sourced material is used to strengthen the yarn. Members of H&M’s loyalty programme are able to try out Looop in store for $11 while non-members will be charged $17. A project by the non-profit H&M Foundation. Announced. Opinion for B2B: This technology will gain momentum with the clothing industry under consumer pressure for a circular approach. With Looop, customers learn that old fashion items don’t need to end up in trash. Instead, old garments get back into the system. By a process that use no water and chemicals. An experience in just one store, but worth following.
Turning oldies into newbies — what a technology.
News 2: Extended life of pre-owned with Zalando Zircle
Zalando introduced „pre-owned“ as a category as part of “Zalando Zircle”. Users can buy and sell used clothes from various brands on Zalando Zircle. Sellers post items with pictures and further information. Two possibilities: Zalando buys it and resell, only if Zalando rebuying standards are met. If not, items can be sold directly to the Zircle community. Opinion for B2B: A major player in fashion comes up with a circular economy solution and follows a consumer trend for “pre-owned” fashion. This is an important news!
Re-commerce by the big German fashion player Zalando — we like!
News 3: Vinted, a new force in re-sell app
The platform for selling, buying and swapping clothes known in Germany under the name “Kleiderkreisel” and “Mamikreisel” pushes all users to download a single new app, call Vinted. Lithuanian company decided to operate with one brand. A success: 8.5 million users in Germany and 34m globally. Also acquiring Dutch competitor United Wardrobe. Opinion for B2B: Vinted marches to be a major player in growing market of “reselling”. Right now positioned somewhere between hip and cool Depop and antiquated Ebay.
Competitors challenging Ebay in their niches.
Author is the research team (10 trend scouters) at specialist Space and Lemon (Hamburg, Berlin) — scouting in main tech geographies, in AI development, virtual worlds and e-commerce. Excerpts of research are gathered here in original weekly news since 2016, always with a professional opinion — no re-write of TechCrunch. Research time: November 2020.
Come back next Monday and share your opinion.
