Revenge Shopping — an intriguing consumer trend in pandemic times

Space and Lemon research team gathered 10 digital trends in pandemic times. Working on Version 4 of a Corona-context trend study “A New World Of Tension” for December 2020.

One of the major trends is revenge. “Revenge Shopping”, we call it. A revenge from globalisation, from institutions, from motor combustion car industry, from “far away” and from frustration.

It expresses itself in propensity to local consumption, to alternative mobility, to bikes (before cars), but also in indulgence. Indulgence: more wine consumption, more chocolate and more luxury with queues in front of Chanel in Shanghai.

We gathered the concept a test — to make the point. And beware of revenge shopping.

Author — Laurent Burdin, founder at innovation lab Space and Lemon in Hamburg, Berlin. Space and Lemon is an innovation lab, in start-up mode. Digital trendscouting -> Opportunities -> Business design. And a dedicated unit for virtual interfaces (chatbots, etc.)