Music Sounds Better With You
3 innovation and digital news in 1 minute. Every Monday. Episode 293
News 1. Everyone can make music with Boomy
This San Francisco Bay Area based company allows everyone to become a music producer and even release music on every major streaming service and social networks. Users can choose among different music styles and the AI integrated platform generates a first song draft which can be modified in different ways such as pre-programmed drums and instruments or adding vocals. Opinion: By providing easy tools, boomy is a fun way to get creative even without any musical knowledge. Their integrated release platform gives easy access to the otherwise rather complicated world of music publishing.
Boomy makes it easy to launch music into the music trendsetting platforms like TikTok.
News 2. Paving the future of entertainment in metaverse — Splash
Splash, based in Brisbane, Australia, formerly known as Popgun Labs, is a game platform in Roblox and takes the idea of AI generated music one step further by combining gaming and music making, enabling users to create their avatar and perform live on Roblox. Over five million players have performed so far! First virtual super star in Splash is Kai. She released her album on major streaming services and regularly performs in Splash on Roblox in front of millions of people. Opinion: The song “Breathe Again” by Kai has reached almost 2m views on Youtube which led to an investment of $20m by Alexa Fund from Amazon and Bitkraft Ventures in 2021.
More and more mainstream attention on virtual music making and concerts.
News 3. Creating new ways of fandom interaction with Geojam app
Another super star, though made of flesh and bones, Mariah Carey recently joined this social engagement platform as executive advisor. Geojam allows fans to engage with their favourite artists and interact with other fans. By doing so, they earn $JAM tokens (their own crypto currency, launched in Q1 2022) which can be used to buy merch, real-world experiences and NFT´s. Opinion: Geojam is a new way of advertising in the music industry, independent from major labels, controlled by artists and creators themselves.
$JAM token is the bridge between artists and fans by rewarding online engament with real-world rewards.
Author is the research team (10 trend scouters) at specialist Space and Lemon Innovations (Hamburg, Berlin) — scouting innovations in main tech geographies, AI development, virtual worlds and e-commerce. Excerpts of research are gathered here in original weekly news since 2016, always with an opinion — no re-write of TechCrunch.
Come back next Monday and share your opinion.