Food tech, from burgers to insects

3-in-1: 3 digital news in 1 minute. On Monday. Episode 238

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Plenty is a vertical farming company — build-up like a start-up with high fundings of $540m. A very good performance for a company founded in 2014. They grow lettuce, arugula and baby kale — all very modern salad forms. No pesticide, less water, local. Opinion for B2B: Success of Plenty lies in manufacturing and products, but also in the packaging. A flashy pack that reminds of fast-food packs. And key to the success are the backers: SoftBank Vision Fund (2/3 of the fundings in 2020), and presumably Jeff Bezos and Eric Schmidt.

Great discovery, Plenty. And great marketing.

The most famous meat-free burger producer, Impossible Food; kept on raising money in 2020 ($700m). Impossible Food concentrates on taste, quality and production, with high-demand. An important step though: lower price for the burgers — lowering the difference to real meat. Opinion for B2B: Impossible Foods just published their yearly impact report — an exercise that companies increasingly do. Impossible founder has always been very committed to sustainability and impact of cattle growing on planet. Still business goes on with new supermarket chain, Kroger — a giant.

We wait for Impossible patties in Europe! (They are great, when fried cross) concentration comes.

Ynsect is the leader in insect farming (mealworms) to produce proteins for livestock, pet food and fertilisers. It gathered $400m and is building large industrial capacities in the North of France. A 40 meter high factory will open in 2022 that will produce 100.000 tonnes of powder and oil. Opinion for B2B: A very interesting and transparent production chain — the worm and insect breeding is piled up (hence the height of the factory). This is a new industry, we’ll see the first results of the immense fundings in 2021 with a high production phase in the first factory.

Well, we won’t eat insect — not directly but indirectly. A progress as far as sustainability is concerned.

Author is the research team (10 trend scouters) at specialist Space and Lemon (Hamburg, Berlin) — scouting in main tech geographies, in AI development, virtual worlds and e-commerce. Excerpts of research are gathered here in original weekly news since 2016, always with a professional opinion — no re-write of TechCrunch. Research time: January 2021.

Come back next Monday and share your opinion.

Space and Lemon is an innovation lab, in start-up mode. Digital trendscouting -> Business design. And a dedicated unit for virtual interfaces (chatbots, etc.)

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