Digital ticketing and events, and 3 start-ups pushing in.

3 innovation and digital news in 1 minute. Every Monday. Episode 406.

Bang! $250 million for TickPick.

This is how TickPick presents itself: “marketplace to buy, bid on and sell tickets for sports, concerts and other live events”. Nothing really new to Eventim or Ticketmaster. The differentiation comes with a no-fee policy. The price is the price and fees aren’t added as it usually is. Opinion: This has been a surprise, a big investment of $250m end of August, a never seen before in this industry. And in a market that is already distributed. But a growing market (more concerts, higher price, higher demand), and there is place in a growing market, always.

Differentiation is lower fee, and lowest prices. That’s a point √

SeatGeek seeking a seat on the stock exchange.

SeatGeek is a ticketing platform concentrated in large pop artists and the US. A leading one. The latest financing was in 2022, altogether $400m, mainly by Accel. SeatGeek is envisaging to IPO later this year, surfing on a concert and ticketing market that surges. Opinion: Everyone talks about concert prices — high. And everyone goes to big concerts of super stars. Look at the lowest prices in the picture. More concerts and higher prices, and the necessity of a ticketing platform. That is a growing trend par excellence.

Big, growing market, loved by the stock exchange.

Posh for mobile event creation.

Posh has gathered $44m (and $22m in summer) for a platform for anyone to organise an event. A frame to create the event, a platform to market the event and manage the finances. It also offers a mass-market app with all events. Opinion: It is an alternative to Eventbrite. Very much mobile-oriented and little differentiation like building a fan community and activate them as affiliates. The market is crowded though and this NY start-up will have to breakthrough first.

Posh? Nothing really posh in it, events of any kind.